In February 2000 we launched «Kak Potratit» Attachment to «Ведомости» — business and financial daily newspaper. This project is a result of a unique partnership of Financial Times, The Wall Street Journal and Independent Press.

«Kak Potratit» is an integral part of «Ведомости». It is seen as an innovative and stylish magazine that compliments the lifestyle of our readers perfectly.

It covers a diverse range of topics to cater for both male and female audience. The articles will include:

• Travel
• Interiors
• Fashion
• Food and wine
• Luxury goods
• Profiles on consumer companies, personalities
• Skiing, motor racing, golfing, yachting, etc.

The features are lighthearted, sometimes irrelevant and appeal to our reader’s sense of fun. They look at consumer trends in the luxury market, a look inside a «personality’s» shopping address book, must-haves for the home and luxurious places to travel.

«Kak Potratit» defines for our wealthy but busy readers who like to indulge in the finer things in life, but can be difficult to reach using other media with information on what is fashionable and what is stylish.

Our readers demographics:

• AB Adults aged between 25–54 years
• 70% male, 30 % female
• Senior/middle managers/business owner
• Executives working in JVs and Western-owned businesses
• High Ranking Government Officials and Politicians
• Diplomatic Community
• Above Average/High Income

«Kak Potratit» is an ultimate glossy attachment in Full Color aimed at an audience with serious recreational money.

It focuses on the business of pleasure, appealing to its readership of affluent consumers in their leisure time.

This glossy lifestyle magazine appeals to our reader’s sense of fun and adventure, with innovative and intelligent editorial aimed at both male and female audience.

It provides advertisers with a superior glossy environment in which to showcase products to their best advantage.

"Kak Potratit is the perfect medium in which to promote luxury products to an affluent audience with the propensity to spend.

Rate card for the year 2012
The prices are given in roubles. VAT is not included.

Double page spreads
Opening Spread	1 210 000
Second/Third/Central Spread, DPS in the tunnel	1 100 000
Pages
1/1 Page	485 000
Outside Back Cover	675 000
Inside Back Cover	485 000
Page facing Contents	557 000
Page facing Editor's Letter	557 000
Fractional sizes
1/2 Page	291 000

VAT is not included.
Advertising is subject to VAT: 18%

Series discounts:

• Advertising Agency Discount — 15%
• Maximum Discount For Back Cover — 10%

Circulation: 45,000 copies — Moscow issue, 11 500 copies — St. Petersburg issue, 1 200 copies Ural Region including Ekaterinburg, 1000 copies — Volga region including Kazan.

Schedule 2012	Closing dates 2012	Deadline for materials 2012
February 6	January 6	January 20
March 5	February 3	February 10
April 16	March 16	March 23
June 13	May 11	May 18
September 3	August 3	August 10
October 8	September 7	September 14
November 6	October 5	October 12
December 17	November 16	November 23
Kak Potratit Fashion Business
March 19	February 17	February 24
September 17	August 17	August 24
Kak Potratit Interiors&Design
April 2	March 2	March 12
October 22	September 21	September 28
Kak Potatit Watches & Accessories
May 14	April 13	April 20
Kak Potratit Gifts
December 3	November 2	November 9

Technical data (doc)

If you have any questions, please contact me at +7 (495) 232–32–00/1750, or via fax: 7 (495) 232–92–59. My e-mail address is Mzarnova@imedia.ru.